Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021)

Covid-19 and Netizen: Encoding-Decoding by YouTube Comment Space

Authors
Nur Inayah Yushar*, yusharni19e@student.unhas.ac.id
Department of Communication, Universitas Hasanuddin, Makassar, Indonesia
Alem Febri Sonniafsonni@gmail.com
Department of Communication, Universitas Hasanuddin, Makassar, Indonesia
Muhammad Faridfaridemsil@yahoo.com
Department of Communication, Universitas Hasanuddin, Makassar, Indonesia
Corresponding Author
Available Online 29 November 2021.
DOI
https://doi.org/10.2991/assehr.k.211121.025How to use a DOI?
Keywords
Netizen; Reception Analyze; Encoding-Decoding; Comment Space
Abstract

This study examines netizen’s reception by focusing on the interpretation of the socio-economic impact of the COVID-19 that show in the YouTube video “Gotong Royong Digital”. Research method adapted Stuart Hall’s encoding-decoding model to the online space, it will analyze the comparison between the discourse that the encoder wants to build with the interpretation built by the decoder. We found that netizen’s interpretation divided into three preferred reading, there are dominant-hegemonic (agreement and compliment), negotiated reading (redefined, question, and suggest), and oppositional reading (disagreement and not related). The results of the study show that a message can be interpreted in various ways by netizens through online comments. Also, YouTube’s comments space provide a new-sites for critical ideas.

Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 November 2021
ISBN
978-94-6239-460-5
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.211121.025How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Nur Inayah Yushar
AU  - Alem Febri Sonni
AU  - Muhammad Farid
PY  - 2021
DA  - 2021/11/29
TI  - Covid-19 and Netizen: Encoding-Decoding by YouTube Comment Space
BT  - Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021)
PB  - Atlantis Press
SP  - 108
EP  - 111
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211121.025
DO  - https://doi.org/10.2991/assehr.k.211121.025
ID  - Yushar2021
ER  -