Research on Strategy of Model Innovation of WeChat Marketing

DOI

10.2991/jimet-15.2015.88How to use a DOI?

Keywords

WeChat, marketing, model innovation, Strategy.

Abstract

Network develops rapidly these years along with the continuous development of network technology revolution. The network nascent product "WeChat" rises to fame quickly in cyberspace, and businesses discover a new way of marketing in the internet "tide player" - Wechat marketing. Wechat marketing is an integration product of today's rapidly developing market economy and network economic; it is an important research topic in today's disciplines of economics, management science, etc. Based on this, this paper on the foundation of analyzing the basic connotation and characteristics of Wechat marketing focuses on analysis of the Wechat marketing’s innovation model, in order to enlighten the relevant personnel.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ping Zhang
PY  - 2015/12
DA  - 2015/12
TI  - Research on Strategy of Model Innovation of WeChat Marketing
BT  - Proceedings of the 2015 Joint International Mechanical, Electronic and Information Technology Conference
PB  - Atlantis Press
SP  - 474
EP  - 477
SN  - 2352-538X
UR  - https://doi.org/10.2991/jimet-15.2015.88
DO  - 10.2991/jimet-15.2015.88
ID  - Zhang2015/12
ER  -