The Consumer Behavior Among Muslim Millennials in Buying Sharia Stock in the City of Kudus
- 10.2991/aebmr.k.210416.018How to use a DOI?
- Stock, halal knowledge, Islamic religiosity, financial technology, risk
The urgency of public education from saving society to investing society is needed at this time to increase interest in investing. This research is to determine whether consumer behavior (halal knowledge, Islamic religiosity, financial technology, and risk) on the Buying of Sharia Stock. The design of this study is quantitative. The population and sample involved in the research are the millennial generation of Muslims in the city of Kudus. Sampling in this study using purposive sampling technique. This study uses a questionnaire survey method to collect data, and uses multiple linear regression to analyze the data. The results of this study show that halal knowledge and financial technology variables have a significant positive impact on the purchase of Shariah stocks.
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Bayu Tri Cahya AU - Farah Nadifa AU - Muslim Marpaung AU - Luqmanul Hakiem Ajuna PY - 2021 DA - 2021/04/19 TI - The Consumer Behavior Among Muslim Millennials in Buying Sharia Stock in the City of Kudus BT - Proceedings of the 7th Regional Accounting Conference (KRA 2020) PB - Atlantis Press SP - 131 EP - 138 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.210416.018 DO - 10.2991/aebmr.k.210416.018 ID - Cahya2021 ER -