The Consumer Behavior Among Muslim Millennials in Buying Sharia Stock in the City of Kudus

DOI

10.2991/aebmr.k.210416.018How to use a DOI?

Keywords

Stock, halal knowledge, Islamic religiosity, financial technology, risk

Abstract

The urgency of public education from saving society to investing society is needed at this time to increase interest in investing. This research is to determine whether consumer behavior (halal knowledge, Islamic religiosity, financial technology, and risk) on the Buying of Sharia Stock. The design of this study is quantitative. The population and sample involved in the research are the millennial generation of Muslims in the city of Kudus. Sampling in this study using purposive sampling technique. This study uses a questionnaire survey method to collect data, and uses multiple linear regression to analyze the data. The results of this study show that halal knowledge and financial technology variables have a significant positive impact on the purchase of Shariah stocks.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Bayu Tri Cahya
AU  - Farah Nadifa
AU  - Muslim Marpaung
AU  - Luqmanul Hakiem Ajuna
PY  - 2021
DA  - 2021/04/19
TI  - The Consumer Behavior Among Muslim Millennials in Buying Sharia Stock in the City of Kudus
BT  - Proceedings of the 7th Regional Accounting Conference (KRA 2020)
PB  - Atlantis Press
SP  - 131
EP  - 138
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210416.018
DO  - 10.2991/aebmr.k.210416.018
ID  - Cahya2021
ER  -