An Empirical Analysis of the Regional Diffusion Difference of China’s Private Cars based on the G/SG Model
- 10.2991/lemcs-15.2015.292How to use a DOI?
- Bass model; G/SG model; Heterogeneity; Culture soft power; Private cars
With the markets and products evolve rapidly, enterprises have paid much attention to how products will grab the market share. The diffusion of innovation is the main mechanism of the product market’s forming process, and the research on the effect of the differences between different regions to innovation diffusion will be conducive to a comprehensive understanding of the characteristic of China’s regional markets and the consumer differences in different regions. Based on the G/SG model, researchers take China’s private car market as an example, and analyze the diffusion of durable goods in different regions and its influence factors. The results indicate regional economy development, population mobility, education level and culture soft power have significant effects on the innovation diffusion. The significance of this paper, by studying the influence factors of innovation diffusion, is to provide the management inspiration for enterprises and government.
- © 2015, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Gang Liu AU - Xianming Hong PY - 2015/07 DA - 2015/07 TI - An Empirical Analysis of the Regional Diffusion Difference of China’s Private Cars based on the G/SG Model BT - Proceedings of the International Conference on Logistics, Engineering, Management and Computer Science PB - Atlantis Press SP - 1468 EP - 1472 SN - 1951-6851 UR - https://doi.org/10.2991/lemcs-15.2015.292 DO - 10.2991/lemcs-15.2015.292 ID - Liu2015/07 ER -