On Influencing Factors of the Virtual Community-based Relational Interaction on Online Shopping
Available Online March 2014.
- https://doi.org/10.2991/mce-14.2014.50How to use a DOI?
- virtual community; relational interaction; online shopping; e-commerce; influencing factor
- With the rapid development of Internet, the virtual community gathers a large number of netizens with its unique attraction, resulting in huge network traffic and increasing the value of the websites. Through data collection, literature analysis, hierarchical analysis model and formula analysis, this paper concludes that the core value of the research is the public praise effect of the websites, whose key influencing factor is consumer psychology, that is, consumer psychological characteristics in the virtual community. This research connects the virtual community, group behavior and online shopping together, which has certain innovation in the research perspective.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Hui Wan PY - 2014/03 DA - 2014/03 TI - On Influencing Factors of the Virtual Community-based Relational Interaction on Online Shopping BT - 2014 International Conference on Mechatronics, Control and Electronic Engineering (MCE-14) PB - Atlantis Press SP - 227 EP - 231 SN - 1951-6851 UR - https://doi.org/10.2991/mce-14.2014.50 DO - https://doi.org/10.2991/mce-14.2014.50 ID - Wan2014/03 ER -