Proceedings of the 2014 International Conference on Mechatronics, Control and Electronic Engineering

On Influencing Factors of the Virtual Community-based Relational Interaction on Online Shopping

Authors
Hui Wan
Corresponding Author
Hui Wan
Available Online March 2014.
DOI
https://doi.org/10.2991/mce-14.2014.50How to use a DOI?
Keywords
virtual community; relational interaction; online shopping; e-commerce; influencing factor
Abstract
With the rapid development of Internet, the virtual community gathers a large number of netizens with its unique attraction, resulting in huge network traffic and increasing the value of the websites. Through data collection, literature analysis, hierarchical analysis model and formula analysis, this paper concludes that the core value of the research is the public praise effect of the websites, whose key influencing factor is consumer psychology, that is, consumer psychological characteristics in the virtual community. This research connects the virtual community, group behavior and online shopping together, which has certain innovation in the research perspective.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
2014 International Conference on Mechatronics, Control and Electronic Engineering (MCE-14)
Part of series
Advances in Intelligent Systems Research
Publication Date
March 2014
ISBN
978-94-62520-31-8
ISSN
1951-6851
DOI
https://doi.org/10.2991/mce-14.2014.50How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Hui Wan
PY  - 2014/03
DA  - 2014/03
TI  - On Influencing Factors of the Virtual Community-based Relational Interaction on Online Shopping
BT  - 2014 International Conference on Mechatronics, Control and Electronic Engineering (MCE-14)
PB  - Atlantis Press
SP  - 227
EP  - 231
SN  - 1951-6851
UR  - https://doi.org/10.2991/mce-14.2014.50
DO  - https://doi.org/10.2991/mce-14.2014.50
ID  - Wan2014/03
ER  -