Proceedings of the 2014 International Conference on Mechatronics, Control and Electronic Engineering

An Optimization Study of Bullwhip Effect for the Inventory in E-commerce Enterprises of Fresh Products

Authors
Hui Wan, Hua Wei
Corresponding Author
Hui Wan
Available Online March 2014.
DOI
https://doi.org/10.2991/mce-14.2014.116How to use a DOI?
Keywords
Bullwhip Effect; Fresh Products; Inventory; Supply Chain; optimization
Abstract
Fresh products are an important part of e-commerce projects in fresh product enterprises and account for a very high share of inventory cost in these enterprises. Therefore, to ensure the smooth implementation of e-commerce projects, fresh product suppliers must take up a lot of money on stock. Meanwhile, the bullwhip effect in the supply chain has further increased the cost of the suppliers. By means of integrating theory with practice, qualitative research with quantitative research, and quantitative analysis with case study, the author conducts a systematic research on the bullwhip effect in the supply chain in enterprises of fresh products. This research concludes that the enterprises can adopt measures to weaken the bullwhip effect by improving demand forecasting, enhancing information sharing, shortening lead time, stabilizing prices and establishing strategic partnership, so that they can improve the management efficiency of their inventory. However, more work will be needed to measure how much benefit it may bring to the fresh enterprises to weaken the bullwhip effect in the supply chain.
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Proceedings
2014 International Conference on Mechatronics, Control and Electronic Engineering (MCE-14)
Part of series
Advances in Intelligent Systems Research
Publication Date
March 2014
ISBN
978-94-62520-31-8
ISSN
1951-6851
DOI
https://doi.org/10.2991/mce-14.2014.116How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Hui Wan
AU  - Hua Wei
PY  - 2014/03
DA  - 2014/03
TI  - An Optimization Study of Bullwhip Effect for the Inventory in E-commerce Enterprises of Fresh Products
BT  - 2014 International Conference on Mechatronics, Control and Electronic Engineering (MCE-14)
PB  - Atlantis Press
SP  - 519
EP  - 522
SN  - 1951-6851
UR  - https://doi.org/10.2991/mce-14.2014.116
DO  - https://doi.org/10.2991/mce-14.2014.116
ID  - Wan2014/03
ER  -