An Optimization Study of Bullwhip Effect for the Inventory in E-commerce Enterprises of Fresh Products

DOI

10.2991/mce-14.2014.116How to use a DOI?

Keywords

Bullwhip Effect; Fresh Products; Inventory; Supply Chain; optimization

Abstract

Fresh products are an important part of e-commerce projects in fresh product enterprises and account for a very high share of inventory cost in these enterprises. Therefore, to ensure the smooth implementation of e-commerce projects, fresh product suppliers must take up a lot of money on stock. Meanwhile, the bullwhip effect in the supply chain has further increased the cost of the suppliers. By means of integrating theory with practice, qualitative research with quantitative research, and quantitative analysis with case study, the author conducts a systematic research on the bullwhip effect in the supply chain in enterprises of fresh products. This research concludes that the enterprises can adopt measures to weaken the bullwhip effect by improving demand forecasting, enhancing information sharing, shortening lead time, stabilizing prices and establishing strategic partnership, so that they can improve the management efficiency of their inventory. However, more work will be needed to measure how much benefit it may bring to the fresh enterprises to weaken the bullwhip effect in the supply chain.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hui Wan
AU  - Hua Wei
PY  - 2014/03
DA  - 2014/03
TI  - An Optimization Study of Bullwhip Effect for the Inventory in E-commerce Enterprises of Fresh Products
BT  - Proceedings of the 2014 International Conference on Mechatronics, Control and Electronic Engineering
PB  - Atlantis Press
SP  - 519
EP  - 522
SN  - 1951-6851
UR  - https://doi.org/10.2991/mce-14.2014.116
DO  - 10.2991/mce-14.2014.116
ID  - Wan2014/03
ER  -