An Optimization Study of Bullwhip Effect for the Inventory in E-commerce Enterprises of Fresh Products
Hui Wan, Hua Wei
Available Online March 2014.
- https://doi.org/10.2991/mce-14.2014.116How to use a DOI?
- Bullwhip Effect; Fresh Products; Inventory; Supply Chain; optimization
- Fresh products are an important part of e-commerce projects in fresh product enterprises and account for a very high share of inventory cost in these enterprises. Therefore, to ensure the smooth implementation of e-commerce projects, fresh product suppliers must take up a lot of money on stock. Meanwhile, the bullwhip effect in the supply chain has further increased the cost of the suppliers. By means of integrating theory with practice, qualitative research with quantitative research, and quantitative analysis with case study, the author conducts a systematic research on the bullwhip effect in the supply chain in enterprises of fresh products. This research concludes that the enterprises can adopt measures to weaken the bullwhip effect by improving demand forecasting, enhancing information sharing, shortening lead time, stabilizing prices and establishing strategic partnership, so that they can improve the management efficiency of their inventory. However, more work will be needed to measure how much benefit it may bring to the fresh enterprises to weaken the bullwhip effect in the supply chain.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Hui Wan AU - Hua Wei PY - 2014/03 DA - 2014/03 TI - An Optimization Study of Bullwhip Effect for the Inventory in E-commerce Enterprises of Fresh Products BT - 2014 International Conference on Mechatronics, Control and Electronic Engineering (MCE-14) PB - Atlantis Press SP - 519 EP - 522 SN - 1951-6851 UR - https://doi.org/10.2991/mce-14.2014.116 DO - https://doi.org/10.2991/mce-14.2014.116 ID - Wan2014/03 ER -