The Research on Influence Factors of Customer Loyalty in C2C Mode
Zhihong Wu, Qingjun Wang
Available Online March 2014.
- https://doi.org/10.2991/mce-14.2014.178How to use a DOI?
- network marketing; C2C; customer loyalty; e-commerce
- Twenty-first centuries is an age with high development of information. With the development of network technology and electronic commerce, market competition is aggravating. Traditional and materialized marketing pattern in society is undergoing profound changes, and network marketing has become an important marketing mode. C2C electronic commerce has become one of the most important shopping ways in our daily life. But due to the particularity of online shopping environment and various existing problems, it’s more difficult if the businesses want build customer loyalty on business than physical environment, and its importance is higher than physical environment. So if the businesses want to maintain the advantage in fierce market competition and maintain long-term and stable development, they must pay attention to customer loyalty.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Zhihong Wu AU - Qingjun Wang PY - 2014/03 DA - 2014/03 TI - The Research on Influence Factors of Customer Loyalty in C2C Mode BT - 2014 International Conference on Mechatronics, Control and Electronic Engineering (MCE-14) PB - Atlantis Press SP - 792 EP - 795 SN - 1951-6851 UR - https://doi.org/10.2991/mce-14.2014.178 DO - https://doi.org/10.2991/mce-14.2014.178 ID - Wu2014/03 ER -