Application Research in E-Commerce Recommendation System of Web Mining Technology
Zhihong Wu, Qingjun Wang
Available Online March 2014.
- https://doi.org/10.2991/mce-14.2014.179How to use a DOI?
- informatization; data mining; directional recommendation; big data analysis; precise marketing
- Web Data Mining refers to the process of extracting the implicit and previously unknown information and knowledge with potential values from the huge, incomplete, unpurified, unclear and random practical and applicable data on the Internet. From the business sense, Web data mining is a new technology of processing business information based on the Internet and the extraction, transformation, analysis and other modeling processes of huge business data from the commercial database on the Internet so as to extract the key data of auxiliary business decisions. Through the application of the Web data mining technology, browsing habits and buying preferences of a large number of users can be analyzed, thus precise marketing like directional recommendation can be carried, and this is the so-called e-commerce recommendation system.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Zhihong Wu AU - Qingjun Wang PY - 2014/03 DA - 2014/03 TI - Application Research in E-Commerce Recommendation System of Web Mining Technology BT - 2014 International Conference on Mechatronics, Control and Electronic Engineering (MCE-14) PB - Atlantis Press SP - 796 EP - 799 SN - 1951-6851 UR - https://doi.org/10.2991/mce-14.2014.179 DO - https://doi.org/10.2991/mce-14.2014.179 ID - Wu2014/03 ER -