Research on Two-stage Consumption Decision Based on the Social Software

DOI

10.2991/mcei-16.2016.107How to use a DOI?

Keywords

Consumer decision; Social software; Two - stage model; Utility

Abstract

Consumer decision-making is a hot research issue in microeconomics. However, the study of social software's consumer decision literature is very scarce. This paper is going to use two - stage consumption decision model, so as to reveal the decision - making of the social software. We divide the consumption decision into two stages. From the consumption of the second stage to prove consumption of the first stage of the decision. Finally, we made the conclusion that the two-stage consumption decision model depends on the size of the social software.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Li Wu
PY  - 2016/12
DA  - 2016/12
TI  - Research on Two-stage Consumption Decision Based on the Social Software
BT  - Proceedings of the 2016 6th International Conference on Mechatronics, Computer and Education Informationization (MCEI 2016)
PB  - Atlantis Press
SP  - 519
EP  - 522
SN  - 1951-6851
UR  - https://doi.org/10.2991/mcei-16.2016.107
DO  - 10.2991/mcei-16.2016.107
ID  - Wu2016/12
ER  -