Research on Grains Packaging Design and Consumer Preferences

DOI

10.2991/mcei-17.2017.73How to use a DOI?

Keywords

Grains packaging; Consumer preference; Conjoint analysis

Abstract

The packaging design of grain products has great impact on consumer preferences. By applying the conjoint analysis, the study investigates the important attributes of grains packaging design, getting the value and importance of attributes, finding the favorite product packaging that could improve the consumer purchase demand; thus offering some implications for grains product designers and marketers to gain more market share. The results of the study find that the packaging materials have the most important influence on consumer preferences, while the packaging volumes play the least role in choosing a grain product.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yani Xie
PY  - 2017/12
DA  - 2017/12
TI  - Research on Grains Packaging Design and Consumer Preferences
BT  - Proceedings of the 2017 7th International Conference on Mechatronics, Computer and Education Informationization (MCEI 2017)
PB  - Atlantis Press
SP  - 335
EP  - 339
SN  - 2352-538X
UR  - https://doi.org/10.2991/mcei-17.2017.73
DO  - 10.2991/mcei-17.2017.73
ID  - Xie2017/12
ER  -