Research on Intelligent Marketing Mode of Power under the Background of Big Data

DOI

10.2991/mcei-17.2017.85How to use a DOI?

Keywords

Big Data; Power Enterprise; Intelligent Marketing

Abstract

This paper first defines the concept of the power big data and intelligent marketing, and then describes the status of power marketing in developed countries such as the United States, Japan and Britain, and then analyzes the pressure the traditional marketing mode of traditional power of China is facing at current stage, and based on this, proposes constructing new intelligent marketing mode of power under the background of big data. Which means taking big data platform as data support, it forms continuous closed loop mode by "power marketing data collection----data analysis----mode construction----intelligent evaluation", and finally gives specific strategies for implementation of intelligent marketing mode of power.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Shunchao Wang
AU  - Songxue Hou
AU  - Hong Shen
AU  - Yan Liu
AU  - Xiaochun Zhang
PY  - 2017/12
DA  - 2017/12
TI  - Research on Intelligent Marketing Mode of Power under the Background of Big Data
BT  - Proceedings of the 2017 7th International Conference on Mechatronics, Computer and Education Informationization (MCEI 2017)
PB  - Atlantis Press
SP  - 394
EP  - 398
SN  - 2352-538X
UR  - https://doi.org/10.2991/mcei-17.2017.85
DO  - 10.2991/mcei-17.2017.85
ID  - Wang2017/12
ER  -