Research on Intelligent Marketing Mode of Power under the Background of Big Data
- 10.2991/mcei-17.2017.85How to use a DOI?
- Big Data; Power Enterprise; Intelligent Marketing
This paper first defines the concept of the power big data and intelligent marketing, and then describes the status of power marketing in developed countries such as the United States, Japan and Britain, and then analyzes the pressure the traditional marketing mode of traditional power of China is facing at current stage, and based on this, proposes constructing new intelligent marketing mode of power under the background of big data. Which means taking big data platform as data support, it forms continuous closed loop mode by "power marketing data collection----data analysis----mode construction----intelligent evaluation", and finally gives specific strategies for implementation of intelligent marketing mode of power.
- © 2017, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Shunchao Wang AU - Songxue Hou AU - Hong Shen AU - Yan Liu AU - Xiaochun Zhang PY - 2017/12 DA - 2017/12 TI - Research on Intelligent Marketing Mode of Power under the Background of Big Data BT - Proceedings of the 2017 7th International Conference on Mechatronics, Computer and Education Informationization (MCEI 2017) PB - Atlantis Press SP - 394 EP - 398 SN - 2352-538X UR - https://doi.org/10.2991/mcei-17.2017.85 DO - 10.2991/mcei-17.2017.85 ID - Wang2017/12 ER -