The Research of "TCSA" Teaching Model in the Course of Marketing
- 10.2991/mcei-17.2017.132How to use a DOI?
- Marketing; TCSA; Teaching model
With the development of social economy and demand for higher talents, the requirement about society for marketing professional talent has been higher and systematic. Nowadays more and more enterprises tend to not only understand marketing personnel master of marketing knowledge, but also learn to how to apply the theoretical knowledge to practice. "TCSA" teaching mode by integrating theory with practice teaching method can be better to let the student understand the theoretical knowledge through the form such as case teaching, simulation teaching into practice. This paper, taking the curriculum as an example, the marketing management discipline in the years of teaching practice, researches the "TCSA" teaching model in the marketing course, the construction of a comprehensive teaching mode, and discusses its effect in the practice of teaching.
- © 2017, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Hongying Ji AU - Peng An PY - 2017/12 DA - 2017/12 TI - The Research of "TCSA" Teaching Model in the Course of Marketing BT - Proceedings of the 2017 7th International Conference on Mechatronics, Computer and Education Informationization (MCEI 2017) PB - Atlantis Press SP - 623 EP - 627 SN - 2352-538X UR - https://doi.org/10.2991/mcei-17.2017.132 DO - 10.2991/mcei-17.2017.132 ID - Ji2017/12 ER -