Research on Developing and Survival Strategies of University Journals in New Media Age

DOI

10.2991/meici-16.2016.153How to use a DOI?

Keywords

New media; University journal; Academic quality; Triditing System; Editors' quality; Gathering and editing system

Abstract

With the rapid development of science and technology, the new web-based digital media came into being. New media age posed a serious challenge to the survival and development of university journals. In order to improve the competitiveness of university journals, this paper analyzes the main reasons that influence the survival and development of university journals: low academic quality, excellent manuscript outflow, backward editing and publishing method, low editing and proofreading quality, long publishing period, timely information lag, closed running mode, low comprehensive quality of editors. This paper posed the developing and survival strategies of university journals in the new media age: intensifying topic selection and manuscript organization and trying to improve academic quality; reviewing carefully and checking academic quality; strengthen editing quality control and improving editing and proofreading quality; shortening publishing period and improving the timeliness of information; persisting in reform and innovation and broadening publicity channels; applying new media technologies and promoting the integrative development of university journals and new media; strengthening the editor group construction and improving the comprehensive quality of editors.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lihua Zhao
PY  - 2016/09
DA  - 2016/09
TI  - Research on Developing and Survival Strategies of University Journals in New Media Age
BT  - Proceedings of the 2016 6th International Conference on Management, Education, Information and Control (MEICI 2016)
PB  - Atlantis Press
SP  - 735
EP  - 738
SN  - 1951-6851
UR  - https://doi.org/10.2991/meici-16.2016.153
DO  - 10.2991/meici-16.2016.153
ID  - Zhao2016/09
ER  -