Feasibility Study on the Image Positioning of Cruise Tourism in Tianjin

DOI

10.2991/meici-16.2016.166How to use a DOI?

Keywords

Cruise; Tourism image; Image positioning; Feasibility study

Abstract

The prosperous development of cruise tourism makes Tianjin plays a very important role in the national cruise market, and as the joint development of Beijing, Tianjin and Hebei has improved into a national strategy, Tianjin is expected to become the capital of cruise in north China, creating the position of cruise tourism image. This paper uses the SWOT analysis to analyze the image positioning of cruise tourism in Tianjin and proposes corresponding countermeasures.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiaonan Li
PY  - 2016/09
DA  - 2016/09
TI  - Feasibility Study on the Image Positioning of Cruise Tourism in Tianjin
BT  - Proceedings of the 2016 6th International Conference on Management, Education, Information and Control (MEICI 2016)
PB  - Atlantis Press
SP  - 798
EP  - 802
SN  - 1951-6851
UR  - https://doi.org/10.2991/meici-16.2016.166
DO  - 10.2991/meici-16.2016.166
ID  - Li2016/09
ER  -