On the International Dissemination of Jingchu TCM Culture: Under the ‘Belt and Road’ Initiative

DOI

10.2991/mess-18.2018.68How to use a DOI?

Keywords

the ‘Belt and Road’ Initiative; Jingchu TCM culture; international exchange; overseas dissemination

Abstract

TCM culture is an essential part and typical representative of traditional Chinese culture. Jingchu TCM culture, as a splendid bracelet, boasts a long history and plays a significant role in the TCM culture as a whole. Under the “Belt and Road” Initiative, based on the solid foundation it has laid, Jingchu TCM culture should make great efforts in pushing forward the following concerns, strengthening the top-level design of the dissemination of Jingchu TCM culture, building up an internationally famous cultural brand--Li Shizhen, promoting the construction of the overseas organizations in transmitting TCM culture etc.. All these measures will prove to have far-reaching importance in the future in international exchange and overseas dissemination of Jingchu TCM culture.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - He-Rong MAO
AU  - Chi GU
AU  - Dian-Gang LIU
AU  - Ming-An HUANG
PY  - 2018/04
DA  - 2018/04
TI  - On the International Dissemination of Jingchu TCM Culture: Under the ‘Belt and Road’ Initiative
BT  - Proceedings of the 2018 4th Annual International Conference on Modern Education and Social Science (MESS 2018)
PB  - Atlantis Press
SP  - 368
EP  - 371
SN  - 2352-5398
UR  - https://doi.org/10.2991/mess-18.2018.68
DO  - 10.2991/mess-18.2018.68
ID  - MAO2018/04
ER  -