Improving Customer Profitability Analysis Dashboard Usability Using Quality Function Deployment with PIECES and IPA Framework: a Case Study at Bank Rakyat Indonesia
- DOI
- 10.2991/978-94-6239-687-6_26How to use a DOI?
- Keywords
- System Usability Scale; System Performance Analysis; System Feature Importance
- Abstract
One of Indonesia leading financial institution, Bank Rakyat Indonesia already have a descriptive analytics and monitoring tools in form of CPA Dashboard. By the time, CPA Dashboard has already been improved several times, in which focused only on financial components. However, the system’s unique user log data shows that only about 57 percent of registered users were actively accessed the system. It is suspected that the improvement processes carried out have not yet fulfil business user needs. This research aims to break the gap between user’s experience and expectations. The user’s needs collected with PIECES framework and analyzed with the IPA framework. The result of this analysis will be created as an input of QFD model. The PIECES framework is used because of its characteristics that suitable to be implemented on banking industry system analysis, while IPA framework is chosen because of its capability to compare the system performance against user’s needs, the QFD model is used to build a structured foundation of continuous improvement process. All and all, the resulting output of this research could be used as a development business requirement document for the upcoming improvement iteration journey to elevate the usage of CPA Dashboard.
- Copyright
- © 2026 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Rieki Trisno Sipoetra AU - Moses Laksono Singgih PY - 2026 DA - 2026/05/24 TI - Improving Customer Profitability Analysis Dashboard Usability Using Quality Function Deployment with PIECES and IPA Framework: a Case Study at Bank Rakyat Indonesia BT - Proceedings of the 8th Mechanical and Industrial Engineering Symposium (MIE 2025) PB - Atlantis Press SP - 365 EP - 386 SN - 2589-4943 UR - https://doi.org/10.2991/978-94-6239-687-6_26 DO - 10.2991/978-94-6239-687-6_26 ID - Sipoetra2026 ER -