Proceedings of the Conference Morocco-Korea Cooperation: A Lever for Afro-Asian Development (MKC 2025)

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Quality and Human Capital as Drivers of Business Competitiveness: A Systematic Literature

Authors
Rouchd Hassani1, *, Kenza El Kadiri2
1Ibn Tofail University, Kenitra, Morocco
2Ibn Tofail University, Kenitra, Morocco
*Corresponding author. Email: rouchd.hassani@uit.ac.ma
Corresponding Author
Rouchd Hassani
Available Online 20 June 2026.
DOI
10.2991/978-94-6239-680-7_17How to use a DOI?
Keywords
Quality; Human Capital; Competitiveness
Abstract

In a global economic context characterized by uncertainty and increasing competition, companies are seeking to strengthen their competitiveness by mobilizing sustainable strategic levers. This article analyzes the interrelated role of quality and human capital in business competitiveness through a systematic review of the literature based on the Scopus and Web of Science databases between 2010 and 2024. Fifteen articles were selected based on rigorous inclusion criteria and analyzed according to the PRISMA protocol.

The results show that quality, when supported by human capital, becomes a factor in competitiveness. Quality certification alone is not enough to create a competitive advantage, unless it is combined with strategic human capital management. Human capital, defined as the sum of skills and knowledge that can be mobilized, acts as the linchpin of dynamic and responsive quality, especially in turbulent contexts. The review also teaches us that context (regional or sectoral) acts as a moderator between quality practices and competitiveness. An integrated, innovative strategy based on employee engagement and quality management enables companies to achieve a sustainable competitive advantage.

Finally, the interaction between quality and human capital is a key condition for modern competitiveness.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the Conference Morocco-Korea Cooperation: A Lever for Afro-Asian Development (MKC 2025)
Series
Atlantis Highlights in Social Sciences, Education and Humanities
Publication Date
20 June 2026
ISBN
978-94-6239-680-7
ISSN
2667-128X
DOI
10.2991/978-94-6239-680-7_17How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Rouchd Hassani
AU  - Kenza El Kadiri
PY  - 2026
DA  - 2026/06/20
TI  - Quality and Human Capital as Drivers of Business Competitiveness: A Systematic Literature
BT  - Proceedings of the Conference Morocco-Korea Cooperation: A Lever for Afro-Asian Development (MKC 2025)
PB  - Atlantis Press
SP  - 239
EP  - 247
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6239-680-7_17
DO  - 10.2991/978-94-6239-680-7_17
ID  - Hassani2026
ER  -