Proceedings of the 2021 6th International Conference on Modern Management and Education Technology(MMET 2021)

Research on the Communication Path and Trend of Public Policy in the New Media Era

Taking Chengdu Municipal Domestic Waste Sorting Policy as an Example

Authors
Miaofei Dong
Corresponding Author
Miaofei Dong
Available Online 12 October 2021.
DOI
https://doi.org/10.2991/assehr.k.211011.039How to use a DOI?
Keywords
Waste Sorting Policy, Policy Communication, Government Affairs New Media, Communication Strategy
Abstract

In the era of new media, the application of new media in government affairs provides a new way to broadcast public policy. What is the current situation of policy broadcasting in the new communication path? What are the trends? What are the new strategic features? Based on the specific case of “Chengdu Municipal Domestic Waste Sorting Policy”, this paper makes a quantitative analysis of the current situation of policy broadcasting on the representative new media of government affairs. The paper also summarizes the characteristics of policy communication strategy: the popularity and affinity of communication voice, preliminarily forming a new media policy communication network of “multi-level and multi-department” government affairs. The propaganda of waste sorting policy is based on offline and supplemented by online.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2021 6th International Conference on Modern Management and Education Technology(MMET 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
12 October 2021
ISBN
10.2991/assehr.k.211011.039
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.211011.039How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Miaofei Dong
PY  - 2021
DA  - 2021/10/12
TI  - Research on the Communication Path and Trend of Public Policy in the New Media Era
BT  - Proceedings of the 2021 6th International Conference on Modern Management and Education Technology(MMET 2021)
PB  - Atlantis Press
SP  - 216
EP  - 228
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211011.039
DO  - https://doi.org/10.2991/assehr.k.211011.039
ID  - Dong2021
ER  -