Research on the Expression and Communication of Public Opinion Hot Events by Weibo Users

Take Fangfang Diary as an Example

DOI

10.2991/assehr.k.211011.050How to use a DOI?

Keywords

public opinion, weibo, user expression, spread, Fang Fang diary

Abstract

This paper studies the expression and dissemination of public opinion hot events by Weibo users under the social media environment. Taking the online public opinion of “Fangfang Diary” in Sina Weibo as the research object, this paper studies the comments of Weibo’s main posts and follow-up posts by means of content analysis and observation. In this hot event of public opinion, it is found that the overall public opinion in Weibo is consistent, the folk power is strong, the evaluation dimension and emotional dimension are diversified, and there is no obvious consistency. Moreover, the netizens of public opinion in Weibo are generally of high quality, most blog posts and comments are rational, and personal attacks and uncivilized terms are few. In addition, Weibo users’ expressions of “Fangfang Diary” hot events usually fluctuate greatly when the event process has important development. When the heat of the event climbed, more and more leading individuals and official accounts joined the heated discussion of the event, which made the event familiar to more and more netizens and spread widely.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Yao Yuxin
PY  - 2021
DA  - 2021/10/12
TI  - Research on the Expression and Communication of Public Opinion Hot Events by Weibo Users
BT  - Proceedings of the 2021 6th International Conference on Modern Management and Education Technology（MMET 2021）
PB  - Atlantis Press
SP  - 286
EP  - 290
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211011.050
DO  - 10.2991/assehr.k.211011.050
ID  - Yuxin2021
ER  -