Proceedings of the 2024 9th International Conference on Modern Management, Education and Social Sciences (MMET 2024)
Session: Business Development and Human Resource Management
25 articles
Proceedings Article
Adapting Performance Management Systems to Meet the Preferences and Expectations of Young Employees in the Internet Industry: A Comparative Analysis
Shuo Li
In the fast-growing internet industry, performance management systems are vital in improving employee productivity and ensuring that individual contributions are aligned with organizational goals. In particular, today’s young people who have just graduated from university and entered the workforce have...
Proceedings Article
The Impact of Female Directors in Chinese Listed Companies on Corporate ESG Ratings: An Analysis of the Moderating Effects of the Number of Female Executives and R&D Investment
Ziyuan Jia
The concept of sustainable development for enterprises, proposed in the 1940s, has sparked extensive debate, prompting researchers to develop suitable evaluation systems that guide companies in balancing economic performance with the sustainable development of the social environment. ESG (Environmental,...
Proceedings Article
Research on the Effect of Servant Leadership on Employee Helping Behavior
Min Huang
Analyzing data from 336 employees across two stages, this study reveals that servant leadership positively influences helping behavior. Employee duty orientation mediates the relationship between servant leadership and helping behavior. Genuine service attribution strengthens the positive impact of servant...
Proceedings Article
Insurance Technology Makes China’s Agricultural Insurance Intelligent
Yue Liu
With the continuous development of insurance technology, agricultural insurance has ushered in new development opportunities. Smart agricultural insurance integrates modern information technology and agricultural insurance organically, promotes the transformation, upgrading and innovative development...
Proceedings Article
The Difference Between Belcanto Repertoire and Pop Song
Chenyang Feng
In today’s diverse musical industry, Belcanto singing and pop singing, as two main genres, each contain a unique artistic style and expression. Although they are both comprehensive style of singing, which have great differences in the themes, traditions, and aesthetic standards as a student who has studied...
Proceedings Article
Impact of Digital Transformation on Enterprise Resilience during Public Crises in the Yangtze River Delta Region of China
Xi Zhao, Qian Tang, Huili Wu, Jing Xie
Based on the financial data of 731 listed companies in the Yangtze River Delta region from 2016 to 2022, this study measures the degree of enterprise digital transformation using the entropy weight TOPSIS method and constructs a PSM-DID model to explore the impact of digital transformation on the resilience...
Proceedings Article
Awareness of Responsibility and Internet Gaming Addiction: The Mediating Role of Cognitive Emotion Regulation Strategies
Qinxin Yu, Yaopeng Xu
Objective: This study explores the relationship between self-awareness of responsibility, internet gaming addiction, and cognitive emotion regulation strategies among private university students. Methods: We used cluster random sampling to select 762 students across all academic years from two private...
Proceedings Article
Social Media Addiction: An Unrecognized Yet Pervasive Problem
Yibo Wang
This research paper focuses on the lack of attention to social media addiction (SMA), the stigmatization of SMA, and data on the stigmatization of groups of people with high or low risk of SMA collected through a survey based on the Big Five Aspects Scales (BFAS) and Bergen Social Media Addiction Scale...
Proceedings Article
ESG Responsibility Fulfillment, Executive Compensation Incentives and New Quality Productive Forces
Tianbei Guo, Shulei Wang, Xixi Guo
Actively practicing ESG concept can promote new quality productive forces to achieve high-quality economic development. The article takes the financial data of A-share listed companies in China from 2013 to 2023 as the research sample to examine the impact and adjustment mechanism of ESG responsibility...
Proceedings Article
Corporate Environmental Commitment: Research Review and Prospects
Zheng Ma
With the acceleration of globalization and population growth, environmental problems have become increasingly serious. By implementing effective corporate environmental commitment measures, enterprises can reduce the adverse impact of their business activities on the environment, thereby improving the...
Proceedings Article
A Study on the Cross-boundary Effect of Leisure Crafting on Service Employees’ Work Outcomes: A Human Capital Perspective
Qingjuan Wang, Xiaolu Huang, Yujie Wu
The purpose of this study is to examine how leisure crafting influences employees’ service performance and occupational health by the mediating effect of human capitals (i.e. intellectual capital, social capital and psychological capital). It proposes that: (1) Leisure crafting has a significant positive...
Proceedings Article
Can the Establishment of Free Trade Zones Improve Environmental Pollution? — A Perspective from the Beijing-Tianjin-Hebei Free Trade Zone
Kaiyu Jin, Xinyi Zhu, Jiarui Feng
As China deepens its foreign trade, an important question arises: How can high-level opening up coexist with high-quality economic development while mitigating environmental pollution? This study examines the impact of Free Trade Zone (FTZ) establishment on environmental pollution in the Beijing-Tianjin-Hebei...
Proceedings Article
Research on the Application of Travel Expense Management Supervision Mechanism Based on Audit Rules
Guilan Ma
Due to its wide coverage, complex situation, and high risk, travel expenses pose difficulties for financial supervision of enterprises. A certain enterprise, based on the principle of risk orientation and relying on information technology, has established corresponding audit rules to address the problems...
Proceedings Article
Application Problems and Forms of Chinese Elements in the Context of Contemporary Visual Communication Design
Meng Hu
More and more attention is paid to the use of Chinese elements in contemporary visual communication design, and the application of Chinese elements is also followed. Under this background, the application of Chinese elements is discussed and analyzed. This paper firstly expounds and analyzes the application...
Proceedings Article
Dynamic Association Analysis of Corporate Social Responsibility and Human Capital Management Utilizing the Grey Relational Algorithm
Xinyue Wang, Kunxiang Luo
As large enterprises continue to embrace diversified and specialized management philosophies, their social roles within society are becoming increasingly varied. With the integration of computer technology into enterprise management, challenges in human resource management pertinent to collective social...
Proceedings Article
Digital Learning and Innovation Literacy Cultivation——Taking the Production of the Popular Science Short Video “Shenyang Li’s Folk Folding Paper” as An Example
Yingxin Liu, Yiwen Yuan, Haiyan Kuang
Digitization has become an important driving force for the new round of technological revolution and industrial transformation, and the education sector is also showing a trend of digital transformation. Digital learning and innovation literacy have gradually become essential literacy for citizens. In...
Proceedings Article
A Study Based on Science and Technology Neutral Theory
Xinlin Lin
This paper discusses the limitations and impossibilities of technology neutral in the context of the rapid development of science and technology. With the help of literature analysis, the core concepts of science and technology are comprehensively sorted out, and the basic viewpoints and theoretical...
Proceedings Article
The Path of Government Short Video Participation in Poverty Alleviation: A Content Analysis of Tiktok in Maigeti County, Xinjiang Uygur Autonomous Region
Qinqin Zhang
At present, the application of government short video in poverty alleviation is relatively common, but there are few studies on the use of short video for poverty alleviation propaganda in ethnic minority areas. This study explores the way to carry out short video propaganda of government affairs and...
Proceedings Article
Design and Production of Cherry Brand Image for “Hongrui Orchard”
Huixin Hou
With the rapid development of society, people have more and more demands for the quality of life and other external substances, so there are certain requirements for product packaging style, style positioning, taste difference. Dalian cherry in the geographical, taste, visual and other aspects are more...
Proceedings Article
An Analysis of Service Quality Assurance of International Logistics Enterprises under Experience Economy
Xiaofei Ma, Naimei Chu
In the era of experience economy, international logistics enterprises are facing challenges and opportunities. Experience economy emphasises the importance of consumers’ overall experience and feelings, which prompts logistics enterprises to re-examine the service quality assurance mechanism. Enhancing...
Proceedings Article
Research on the Development of E-Commerce in Fresh Corn Industry in Suihua City
Yingying Sun, Li Xue, Tan Ying
With the rapid development of Internet technology, e-commerce has become an important force to promote the transformation and upgrading of agricultural industry. As an important fresh corn production base in China, Suihua City has significant research value for the development of e-commerce in its fresh...
Proceedings Article
Leader’s Voice Endorsement: A Literature Review and Prospects
Xiaolong Si, Lei Zhou
Modern organizations face increasingly complex and dynamic environments, making it impossible for leaders to handle all problems solely through their personal capabilities. In such a context, the practice of leader’s voice endorsement becomes particularly important, as it helps leaders better respond...
Proceedings Article
Analysis and Countermeasures of Public Data Authorized Operation
Guangming Cheng, Shuai Li
Public data are important component of data elements. Authorized operation provides an important channel for the market-oriented allocation of public data elements. Multiple regions have explored models such as unified authorization, scenario guidance, and theme licensing in the practical process. However,...
Proceedings Article
Global Digital Entrepreneurship Intentions: A Bibliometric Review and Future Research Agenda
Xiaoyu Fan, Rui Yuan, Tongyu Wu, Wen Xu, Yating Yang, Qiong Zou
With the rapid development of digital technology, the intention to engage in digital entrepreneurship has become a hot topic in the field of entrepreneurship research. This paper conducts a quantitative analysis of recent global research on digital entrepreneurship intentions using bibliometric methods...
Proceedings Article
Exploration and Reflection on Strengthening Quality Culture Development in Tobacco Industry Enterprises
Xiao Xiao, Wei Kou, Jingying Liu, Xuan Lv, Jie Li
Manufacturing enterprises are experiencing great changes and challenges brought about by digital transformation and artificial intelligence. Quality culture supports continuous innovations and plays a crucial role in modern manufacturing in the era of Industry 4.0. Enterprise quality culture is the sum...