The Construction of the Mobile E-commerce Precision Marketing Model Based on SoLoMo

DOI

10.2991/mmetss-16.2017.111How to use a DOI?

Keywords

SoLoMo, Mobile E-commerce, Precision Marketing.

Abstract

With the advent of the era of mobile Internet, the opportunities of mobile e-commerce and mobile marketing are growing. After the analysis of the reason to construct the precision marketing model based on SoLoMo, the paper combines social networks, location-based services with mobile technology, builds the systemic mobile e-commerce precision marketing model based on SoLoMo from the three aspects, which is advantageous to the merchants to carry out precision marketing and consumers to get needed information in a timely manner.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Bin Gu
AU  - Weisha Cai
PY  - 2017/02
DA  - 2017/02
TI  - The Construction of the Mobile E-commerce Precision Marketing Model Based on SoLoMo
BT  - Proceedings of the 2016 International Conference on Modern Management, Education Technology, and Social Science (MMETSS 2016)
PB  - Atlantis Press
SP  - 154
EP  - 159
SN  - 2352-5398
UR  - https://doi.org/10.2991/mmetss-16.2017.111
DO  - 10.2991/mmetss-16.2017.111
ID  - Gu2017/02
ER  -