Proceedings of the 2015 International Conference on Modeling, Simulation and Applied Mathematics

Research on Domestic Bank Customer Satisfaction Based on Logistic Regression Analysis

Authors
Chengming Chang
Corresponding Author
Chengming Chang
Available Online August 2015.
DOI
https://doi.org/10.2991/msam-15.2015.92How to use a DOI?
Keywords
satisfaction; quality of service; decision trees; logistic regression
Abstract
As modern people have higher expectations for banking services and hope to get perfect services, the banking service satisfaction is more and more important, and competition among banks grows with each passing day. Therefore, I studied service satisfaction rating among banks so as to improve the relationship between businesses and customers in the future. The results of this analysis may provide references for banks to make decisions and to provide diversified services to further meet customer needs. In this study, we carries out an investigation about service satisfaction of 35 banks in Taiwan, and analyzes banking satisfaction performance using principal component regression, decision tree and logistic regression.
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Proceedings
Part of series
Advances in Intelligent Systems Research
Publication Date
August 2015
ISBN
978-94-6252-104-9
ISSN
1951-6851
DOI
https://doi.org/10.2991/msam-15.2015.92How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Chengming Chang
PY  - 2015/08
DA  - 2015/08
TI  - Research on Domestic Bank Customer Satisfaction Based on Logistic Regression Analysis
PB  - Atlantis Press
SP  - 407
EP  - 409
SN  - 1951-6851
UR  - https://doi.org/10.2991/msam-15.2015.92
DO  - https://doi.org/10.2991/msam-15.2015.92
ID  - Chang2015/08
ER  -