Research on Domestic Bank Customer Satisfaction Based on Logistic Regression Analysis
Available Online August 2015.
- https://doi.org/10.2991/msam-15.2015.92How to use a DOI?
- satisfaction; quality of service; decision trees; logistic regression
- As modern people have higher expectations for banking services and hope to get perfect services, the banking service satisfaction is more and more important, and competition among banks grows with each passing day. Therefore, I studied service satisfaction rating among banks so as to improve the relationship between businesses and customers in the future. The results of this analysis may provide references for banks to make decisions and to provide diversified services to further meet customer needs. In this study, we carries out an investigation about service satisfaction of 35 banks in Taiwan, and analyzes banking satisfaction performance using principal component regression, decision tree and logistic regression.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Chengming Chang PY - 2015/08 DA - 2015/08 TI - Research on Domestic Bank Customer Satisfaction Based on Logistic Regression Analysis PB - Atlantis Press SP - 407 EP - 409 SN - 1951-6851 UR - https://doi.org/10.2991/msam-15.2015.92 DO - https://doi.org/10.2991/msam-15.2015.92 ID - Chang2015/08 ER -