Proceedings of the 2022 International Conference on mathematical statistics and economic analysis (MSEA 2022)

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Impact of Social Media Sentiment on Consumer Purchasing Behavior through Online Review

Authors
Cheng Wang1, Weilisi Wang2, Hongru Zou3, *
1School of Journalism The University of Sheffield, Sheffield, UK
2School of Management Harbin Institute of Technology, Harbin, China
3School of Social Science University of California Irvine, Irvine, USA
*Corresponding author. Email: hongrz3@uci.edu
Corresponding Author
Hongru Zou
Available Online 29 December 2022.
DOI
10.2991/978-94-6463-042-8_67How to use a DOI?
Keywords
social media; online shopping; sentiment indicators; consumer behavior
Abstract

With the popularization of the Internet, online shopping has become a kind of shopping that is known to all. The network customers are accustomed to obtaining the related information from the net. Under this circumstance, online reviews can spread at a stupendous speed on the Internet and their influence expand a lot. The purpose of this article is to explore the relationships between the social media sentiment indicators and consumer behaviors with the example of online reviews. This research used natural language processing and statistical analysis methods to explore this question. The result of this work showed that the social media sentiment indicators could impact the consumer behaviors for the demand for rigid goods, after purchasing stage of consumer behaviors and consumers’ purchasing behavior on non-fashion products with high discount rates. This paper provided an important opportunity for the relative company to advance their understanding of the importance of social media sentiment indicators and offered a fresh perspective for businesses on how to increase the influence of online reviews on consumers.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 International Conference on mathematical statistics and economic analysis (MSEA 2022)
Series
Advances in Computer Science Research
Publication Date
29 December 2022
ISBN
10.2991/978-94-6463-042-8_67
ISSN
2352-538X
DOI
10.2991/978-94-6463-042-8_67How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Cheng Wang
AU  - Weilisi Wang
AU  - Hongru Zou
PY  - 2022
DA  - 2022/12/29
TI  - Impact of Social Media Sentiment on Consumer Purchasing Behavior through Online Review
BT  - Proceedings of the 2022 International Conference on mathematical statistics and economic analysis (MSEA 2022)
PB  - Atlantis Press
SP  - 462
EP  - 469
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6463-042-8_67
DO  - 10.2991/978-94-6463-042-8_67
ID  - Wang2022
ER  -