FACTORS INFLUENCING GREEN FOOD PURCHASING BEHAVIOR OF CONSUMERS IN HARBIN CITY, CHINA

DOI

10.2991/978-94-6463-042-8_135How to use a DOI?

Keywords

Consumers; Green Food; Purchasing behavior; Influencing factors

Abstract

With the rapid development of China’s economy in recent years, people' s living standards have improved, and the consumption concept of food has shifted from food and clothing to green and health. However, some problems including air pollution, water pollution and soil pollution caused by the development of industrialization seriously affect the development of green food. At present, many green food production and operation companies still lack theoretical and practical guidance on how to produce and sell green food more in line with consumer needs. Based on this, this research will start from consumer behavior theory, sustainable development theory and consumer demand theory, viewing exploring the factors affecting consumers to buy green food as the main research purpose. By sorting out relevant literature and starting from personal factors, product factors and environmental factors, a questionnaire survey is formed, thus organizing research assumptions and building a research framework. According to the results of the survey, it is found by means of data analysis that the main factors influencing green food purchasing behavior of consumers are price factors and purchase experience, and recommendations and suggestions are provided for problems.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Hao Zhu
PY  - 2022
DA  - 2022/12/29
TI  - FACTORS INFLUENCING GREEN FOOD PURCHASING BEHAVIOR OF CONSUMERS IN HARBIN CITY, CHINA
BT  - Proceedings of the 2022 International Conference on mathematical statistics and economic analysis (MSEA 2022)
PB  - Atlantis Press
SP  - 950
EP  - 958
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6463-042-8_135
DO  - 10.2991/978-94-6463-042-8_135
ID  - Zhu2022
ER  -