Research on The Influence of Personalized Recommendation on Consumers' Purchasing Decision: The Mediating Role of Consumers' Privacy Concern

Hongqi Wang; Danxuan Yang; Xingbo Qiu

doi:10.2991/978-94-6463-042-8_189

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Research on The Influence of Personalized Recommendation on Consumers' Purchasing Decision: The Mediating Role of Consumers' Privacy Concern

Authors

Hongqi Wang¹, Danxuan Yang¹, Xingbo Qiu¹^{, *}

¹School of Management, Guangzhou Xinhua University, 248 Yanjiangxi Road, Machong Town, 523133, Dongguan, Guangdong, China

^*Corresponding author. Email: mnsqxb@xhsysu.edu.cn

Corresponding Author

Xingbo Qiu

Available Online 29 December 2022.

DOI: 10.2991/978-94-6463-042-8_189 How to use a DOI?
Keywords: Personalized recommendation service; Consumer privacy; Buying decision Introduction
Abstract: With the development of electronic commerce, consumers can enjoy the convenience brought by online shopping, but they also face problems such as information overload and privacy disclosure. This paper summarizes the personalized recommendation service of big data, consumers' purchase intention and consumers' privacy concern based on several literatures, and then, discusses the relationship between them and conducts empirical research. Research shows that personalized recommendation and consumer privacy concern have significant impact on purchase intention, privacy concern plays an intermediary role between personalized recommendation system and purchase decision. Finally, this paper also provides some reference suggestions for shopping websites' big data recommendation services to help improve consumers' shopping experience.
Copyright: © 2023 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the 2022 International Conference on mathematical statistics and economic analysis (MSEA 2022)
Series: Advances in Computer Science Research
Publication Date: 29 December 2022
ISBN: 10.2991/978-94-6463-042-8_189
ISSN: 2352-538X
DOI: 10.2991/978-94-6463-042-8_189 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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ris enw bib

TY  - CONF
AU  - Hongqi Wang
AU  - Danxuan Yang
AU  - Xingbo Qiu
PY  - 2022
DA  - 2022/12/29
TI  - Research on The Influence of Personalized Recommendation on Consumers' Purchasing Decision: The Mediating Role of Consumers' Privacy Concern
BT  - Proceedings of the 2022 International Conference on mathematical statistics and economic analysis (MSEA 2022)
PB  - Atlantis Press
SP  - 1311
EP  - 1315
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6463-042-8_189
DO  - 10.2991/978-94-6463-042-8_189
ID  - Wang2022
ER  -

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