Research on the Elements of Green Consumption Situation

DOI

10.2991/msie-16.2016.72How to use a DOI?

Keywords

Green consumption, Situation, PEST model.

Abstract

Besides consumers' personal factors, situations are also important in green consumption process. Through the background research on the conception and the construction of situation, the analysis method on the green consumption situation is determined. Based on the PEST model, the elements of green consumption situation are generalized and summarized. There are four elements are presented: policy situation; economic situation; technology situation and sociocultural situation. The study on the elements of green consumption situation can improve the enterprises to understand the external cues for green marketing more clear.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Qiyao Zhang
AU  - Xixiang Sun
AU  - Linghui Cai
PY  - 2016/10
DA  - 2016/10
TI  - Research on the Elements of Green Consumption Situation
BT  - Proceedings of the 2016 International Conference on Management Science and Innovative Education
PB  - Atlantis Press
SP  - 325
EP  - 327
SN  - 2352-5398
UR  - https://doi.org/10.2991/msie-16.2016.72
DO  - 10.2991/msie-16.2016.72
ID  - Zhang2016/10
ER  -