An E-commerce enterprise's business CRM problems and countermeasures

DOI

10.2991/msie-16.2016.102How to use a DOI?

Keywords

customer relations; management; business enterprise; customer segmentation.

Abstract

In recent years, with the continuous development of social economy, the continuous improvement of information technology, e-commerce has penetrated into every aspect of people's lives, we enter a new age of electronic commerce. In such a rapid development of online shopping scenario, An e-commerce enterprise if only by attracting new business customers to increase revenue, increase market share, and overcome a number of competitors is not enough, we must also pay attention to prevention of the old customers drain. So carry out the business customer-centric customer relationship management for an e-commerce enterprise becomes imminent.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Cuican Wang
PY  - 2016/10
DA  - 2016/10
TI  - An E-commerce enterprise's business CRM problems and countermeasures
BT  - Proceedings of the 2016 International Conference on Management Science and Innovative Education
PB  - Atlantis Press
SP  - 459
EP  - 463
SN  - 2352-5398
UR  - https://doi.org/10.2991/msie-16.2016.102
DO  - 10.2991/msie-16.2016.102
ID  - Wang2016/10
ER  -