Research on the improvement of service quality of new energy vehicles based on User Research

DOI

10.2991/msie-16.2016.137How to use a DOI?

Keywords

New energy vehicle; Service quality; Questionnaire survey; user interview.

Abstract

China's new energy vehicle market is still in the initial stage of development, and its development mainly rely on government policy support. But with the continuous improvement of technology and business model, policy support and local protection will gradually fall off, and the improvement of products and services quality is the key point to enhance the inner motivation of new energy vehicles market. So when we continuously upgrade the product quality, the enterprise service quality improvement is also an important link. This paper analyzes the evaluation of existing users and after-sale service of existing users,which based on the questionnaire survey and interviews on the users. Finally, we find the consumers' demand for new energy vehicles' service quality and the problem of new energy automobile service, and then put forward the suggestions for improving the service quality of enterprise.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Rong Li
PY  - 2016/10
DA  - 2016/10
TI  - Research on the improvement of service quality of new energy vehicles based on User Research
BT  - Proceedings of the 2016 International Conference on Management Science and Innovative Education
PB  - Atlantis Press
SP  - 630
EP  - 633
SN  - 2352-5398
UR  - https://doi.org/10.2991/msie-16.2016.137
DO  - 10.2991/msie-16.2016.137
ID  - Li2016/10
ER  -