A study on the influence of big data on the user experience of Electronic Commerce
- 10.2991/msie-19.2020.30How to use a DOI?
- Big data; e-commerce; user experience; impact
In the environment of rapid development of modern information technology, the development of e-commerce has been a broader opportunity because of the existence of big data. With today's technology, big data can be summarized and analyzed, and the key information can be collected. E-commerce sites can use these key information to help make decisions and optimize the user purchase experience. This paper mainly analyzes the relationship between big data and electronic commerce from the use of big data, and analyzes the relationship between big data and electronic commerce, as well as the significance of big data development.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Qiulian Sun PY - 2020/01 DA - 2020/01 TI - A study on the influence of big data on the user experience of Electronic Commerce BT - Proceedings of the 2019 International Conference on Management Science and Industrial Economy (MSIE 2019) PB - Atlantis Press SP - 135 EP - 137 SN - 2352-5428 UR - https://doi.org/10.2991/msie-19.2020.30 DO - 10.2991/msie-19.2020.30 ID - Sun2020/01 ER -