Moral problems and Countermeasures in China's Network Marketing
- 10.2991/msie-19.2020.36How to use a DOI?
- network marketing; marketing ethics; moral construction
With the development of Internet economy, network marketing appears in front of the public as a new marketing method, but the new marketing method of network marketing often walks in the grey area of law, and produces many moral problems. In order to maintain the Internet environment, ensure a good network marketing atmosphere, and promote the development of Internet economy, we should start from multi-directional and multi-level, strengthen the construction of network marketing morality, and put an end to non-compliance with laws and regulations. First to build a perfect, orderly external environment. This requires a perfect regulation of laws and regulations. Therefore, it is necessary to amend and complete the e-commerce law as soon as possible, and amend and improve other relevant laws and regulations such as the Advertising Act. improve the supervision mechanism and industry norms. Secondly, we should construct a good internal moral environment, for enterprises to establish social marketing concept, cultivate their own moral quality, and develop a good marketing culture of enterprises.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Suzhen Yu AU - Guanghua Li AU - Li Wang PY - 2020/01 DA - 2020/01 TI - Moral problems and Countermeasures in China's Network Marketing BT - Proceedings of the 2019 International Conference on Management Science and Industrial Economy (MSIE 2019) PB - Atlantis Press SP - 158 EP - 161 SN - 2352-5428 UR - https://doi.org/10.2991/msie-19.2020.36 DO - 10.2991/msie-19.2020.36 ID - Yu2020/01 ER -