Portfolio analysis for the business planning development in the sphere of higher education under the digital economy conditions

DOI

10.2991/mtde-19.2019.21How to use a DOI?

Keywords

portfolio analysis, business planning, higher education, the labor market, digital economy

Abstract

The development of new organizational and economic methods of a higher education institution managing that meets the requirements of the digital economy is becoming a serious problem, the solution of which is possible, including the use of the portfolio analysis. The article proposes the author's entrepreneurial model of the university as the process of key competencies creating in its main functional areas. To develop business planning at the stages of entrants admission and within the framework of distribution activities, it is proposed to use the author's methodological tools based on portfolio analysis. The monitoring of the universities is carried out on the basis of the construction of n-dimensional matrices, with the help of which business units (directions of specialists training in higher education in integrated groups of specialties) can be compared with each other according to different criteria. For this purpose the use of the matrix of the “Boston Consulting Group” is being considered. The results of the calculations show that its use allows highlighting the services of the vocational education, which are in demand in the labor market, and, therefore, affecting the efficiency and effectiveness of business processes.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - E.V. Dolzhenkova
AU  - L.V. Iurieva
PY  - 2019/05
DA  - 2019/05
TI  - Portfolio analysis for the business planning development in the sphere of higher education under the digital economy conditions
BT  - Proceedings of the 1st International Scientific Conference "Modern Management Trends and the Digital Economy: from Regional Development to Global Economic Growth" (MTDE 2019)
PB  - Atlantis Press
SP  - 114
EP  - 118
SN  - 2352-5428
UR  - https://doi.org/10.2991/mtde-19.2019.21
DO  - 10.2991/mtde-19.2019.21
ID  - Dolzhenkova2019/05
ER  -