Digital sustainability in social media innovation: a microscopic analysis of Instagram advertising & its demographic reflection for buying activity with R

DOI

10.2991/mtde-19.2019.72How to use a DOI?

Keywords

instagram, advertisements, demographic variables, buying decision

Abstract

This investigation expects to set up whether the financial variables of Instagram clients affects their purchasing choices in the wake of presenting to ads on it. The research was directed on 865 respondents of Delhi-NCR (430 male and 435 female) of which 445 were rustic and 420 were urban. The information was broke down by applying direct relapse alongside MANOVA. Two of the bundles to be specific R base alongside chart were utilized to perform straight relapse and for representation. The investigation takes sex, age, training, conjugal status, living arrangement, occupation and salary as financial components and these are hollowed against study factors like method of shopping, recurrence of procurement, sum spent and kinds of merchandise buy. The research features the huge connection between the financial components and these investigation factors.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Das Subhankar
AU  - Nayyar Anand
PY  - 2019/05
DA  - 2019/05
TI  - Digital sustainability in social media innovation: a microscopic analysis of Instagram advertising & its demographic reflection for buying activity with R
BT  - Proceedings of the 1st International Scientific Conference "Modern Management Trends and the Digital Economy: from Regional Development to Global Economic Growth" (MTDE 2019)
PB  - Atlantis Press
SP  - 377
EP  - 382
SN  - 2352-5428
UR  - https://doi.org/10.2991/mtde-19.2019.72
DO  - 10.2991/mtde-19.2019.72
ID  - Subhankar2019/05
ER  -