Marketing strategies ensuring the competitiveness of enterprises in the trading sphere

DOI

10.2991/mtde-19.2019.98How to use a DOI?

Keywords

retail trade, trade development strategy, e-commerce, marketing strategies, management, innovation

Abstract

The article discusses theoretical and methodological approaches to ensuring strategic competitiveness and the formation of competitive strategies for retailers, taking into account the growing role of e-commerce. The authors proposed a methodical approach to justifying the choice of a competitive strategy for retailers and the organizational and economic mechanism for strategic management of enterprises' competitiveness based on a study of existing models for ensuring the competitiveness of retailers, including through the introduction of elements of the digital economy.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - A.A. Dorofeeva
AU  - L.B. Nyurenberger
PY  - 2019/05
DA  - 2019/05
TI  - Marketing strategies ensuring the competitiveness of enterprises in the trading sphere
BT  - Proceedings of the 1st International Scientific Conference "Modern Management Trends and the Digital Economy: from Regional Development to Global Economic Growth" (MTDE 2019)
PB  - Atlantis Press
SP  - 493
EP  - 497
SN  - 2352-5428
UR  - https://doi.org/10.2991/mtde-19.2019.98
DO  - 10.2991/mtde-19.2019.98
ID  - Dorofeeva2019/05
ER  -