The Effect of Service Quality, Product Quality and Customer Satisfaction on Customer Loyalty of Bank Nagari Main Branch Padang
Authors
Elidawati Elidawati, Yasri Yasri, Idris Idris
Corresponding Author
Elidawati Elidawati
Available Online July 2018.
- DOI
- 10.2991/piceeba-18.2018.41How to use a DOI?
- Keywords
- service quality, product quality, satisfaction, loyalty
- Abstract
The purpose of this study is to analyze the influence of service quality, product quality and customer satisfaction on customer loyalty in Bank Nagari main branch of Padang. This study used 300 respondents as the sample. The data analysis technique used in this study was path analysis. The results of the research show that service quality and product quality influence customer satisfaction of Bank Nagari branch Padang. Service quality, product quality, and customer satisfaction have significant effect on customer loyalty in Bank Nagari branch Padang.
- Copyright
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Elidawati Elidawati AU - Yasri Yasri AU - Idris Idris PY - 2018/07 DA - 2018/07 TI - The Effect of Service Quality, Product Quality and Customer Satisfaction on Customer Loyalty of Bank Nagari Main Branch Padang BT - Proceedings of the First Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2018) PB - Atlantis Press SP - 304 EP - 311 SN - 2352-5428 UR - https://doi.org/10.2991/piceeba-18.2018.41 DO - 10.2991/piceeba-18.2018.41 ID - Elidawati2018/07 ER -