The Influence of Perceived Risk and Perceived Ease of Use on Consumer’s Attitude and Online Purchase Intention
- DOI
- 10.2991/piceeba-18.2018.70How to use a DOI?
- Keywords
- perceived risk, perceived ease of use, consumers attitude, online purchase intention
- Abstract
This research analyzed the perceived risk and perceived ease of use on consumer’s attitude and online purchase intention. The type of this research is causative research. This research was conducted in the city of Bukittinggi, West Sumatra, Indonesia. The population in this study is the whole community in Bukittinggi who knows about online shopping activities and has visited the shopping sites or online stores but never made an online purchase. The number of the sample is 100 people. The type of the data is primary data. The data were collected through questionnaires and analyzed using SmartPLS 2.0version. The results of this study indicate that perceived risk has a positive and insignificant effect on consumer’s attitude in online purchasing. Further, perceived ease of use has positive and significant effect on consumer’s attitude in online purchasing. Moreover, consumer’s attitudes have positive and significant effect to online purchase intention.
- Copyright
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Sonya Zuelseptia AU - Rahmiati Rahmiati AU - Yunita Engriani PY - 2018/07 DA - 2018/07 TI - The Influence of Perceived Risk and Perceived Ease of Use on Consumer’s Attitude and Online Purchase Intention BT - Proceedings of the First Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2018) PB - Atlantis Press SP - 550 EP - 556 SN - 2352-5428 UR - https://doi.org/10.2991/piceeba-18.2018.70 DO - 10.2991/piceeba-18.2018.70 ID - Zuelseptia2018/07 ER -