Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2022)

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Digital Culture, Digital Talent, and Digital Platform in Improving Digital Innovation to Achieve Global Strategy

Authors
Reniati Reniati1, Tastafiyan Risfandy1, *, Nizwan Zukhri1
1University of Bangka Belitung, Pangkalpinang, Indonesia
*Corresponding author. Email: tastafiyanrisfandy@gmail.com
Corresponding Author
Tastafiyan Risfandy
Available Online 16 September 2025.
DOI
10.2991/978-94-6463-839-4_128How to use a DOI?
Keywords
Digital Culture; Digital Talent; Digital Platform; Digital Innovation; Global Strategy
Abstract

The rapid growth of the digital industry has significantly contributed to Indonesia’s economic value, with a reported increase of IDR 392 trillion by 2022. This study investigates the role of digital culture, digital talent, and digital platforms in enhancing digital innovation to achieve global strategies, focusing on a comparative analysis of creative economy MSMEs (Ekraf) in Pangkalpinang and Surakarta. The research explores how these factors effect digital innovation and the adoption of global strategies. A survey methodology was employed, utilizing in-depth interviews and questionnaires with 200 respondents from the creative MSMEs in both cities. Data was analyzed using SmartPLS software to evaluate the relationships between variables. The findings reveal that digital culture, talent, and platforms positively impact digital innovation, supporting global strategy implementation. These results underline the importance of digital competencies in enabling MSMEs to thrive in a globalized market. This research contributes to developing strategies that foster digital innovation and competitiveness. The final takeaway emphasizes that effective digital adoption is crucial for creative MSMEs aiming to compete globally.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
16 September 2025
ISBN
978-94-6463-839-4
ISSN
2352-5428
DOI
10.2991/978-94-6463-839-4_128How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Reniati Reniati
AU  - Tastafiyan Risfandy
AU  - Nizwan Zukhri
PY  - 2025
DA  - 2025/09/16
TI  - Digital Culture, Digital Talent, and Digital Platform in Improving Digital Innovation to Achieve Global Strategy
BT  - Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2022)
PB  - Atlantis Press
SP  - 1627
EP  - 1645
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-839-4_128
DO  - 10.2991/978-94-6463-839-4_128
ID  - Reniati2025
ER  -