Proceedings of the Sixth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2020)

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The Influence of Post Millennial Generation Behavior on Travel Intention to the Ecotourism During the 5th Phase of New Normal or COVID-19 in Indonesia

Authors
Dediek Tri Kurniawan, Arum Prasasti, Andro Agil Nur Rakhmad, Wahyu Nur Hidayat, Asako Takada
Corresponding Author
Dediek Tri Kurniawan
Available Online 17 June 2021.
DOI
10.2991/aebmr.k.210616.068How to use a DOI?
Keywords
Millennial, Ecotourism, Travel intention, New normal, Covid-19
Abstract

The countries in the Association of Southeast Asian Nations (ASEAN) are one of the main tourist destinations in the world. Indonesia became the fourth country in ASEAN with the highest number of arrivals. The existence of COVID-19 pandemic has a direct impact on Indonesia’s tourism sector. The respondent of this research is millennial and post millennial. This study determines to found out the correlation of pandemic COVID-19 with the intention to travel from these two generations. This research examines the influence of perceived travel risk, travel motivation, and affect toward travel intention in ecotourism are for millennial traveller during the new normal phase five. This study is using quantitative methods and collecting data from 334 respondents that represents the sample criteria. These research findings only confirmed that only one of perceived risk dimensions or safety risk has significant effect on travel intention in ecotourism area during the new normal phase five. In addition, the level of negative affect and the level of positive affect had the positive effect on travel motivation. Finally, travel motivation can positively influence the travel intention in ecotourism area.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the Sixth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
17 June 2021
ISBN
10.2991/aebmr.k.210616.068
ISSN
2352-5428
DOI
10.2991/aebmr.k.210616.068How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Dediek Tri Kurniawan
AU  - Arum Prasasti
AU  - Andro Agil Nur Rakhmad
AU  - Wahyu Nur Hidayat
AU  - Asako Takada
PY  - 2021
DA  - 2021/06/17
TI  - The Influence of Post Millennial Generation Behavior on Travel Intention to the Ecotourism During the 5th Phase of New Normal or COVID-19 in Indonesia
BT  - Proceedings of the Sixth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2020)
PB  - Atlantis Press
SP  - 436
EP  - 446
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210616.068
DO  - 10.2991/aebmr.k.210616.068
ID  - Kurniawan2021
ER  -