Proceedings of the Seventh Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2021)

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Antecedent of Customer E-Loyalty in Global Tourism Websites: The Mediation Role of E-Satisfaction and E-Trust

Authors
Anggil Nopra Lova1, Abror2
1,2Universitas Negeri Padang, Padang, Indonesia
*Corresponding Author. Email: anggil_novra@yahoo.co.jp
Corresponding Author
Anggil Nopra Lova
Available Online 23 November 2021.
DOI
10.2991/aebmr.k.211117.104How to use a DOI?
Keywords
E-commerce; Electronic loyalty; Electronic customer satisfaction; Online customer trust; Website image; E service quality; Website quality; Website Innovativeness
Abstract

This study is meant to determine and explain how the influence of online purchases such as website image, e service quality, website quality and website innovativeness on e loyalty mediated by e satisfaction and e trust on the global tour and travel website, either directly or indirectly. This research is quantitative in nature. The sampling method used was purposive sampling with a research instrument in the form of a questionnaire distributed to respondent those who had used one of the global tour and travel services such as booking.com, tripadivisor, yahoo travel, expedia, priceline and traveloka as many as 270 respondents. The results showed that website image and service quality had a direct effect on satisfaction. Website image, e service quality, website quality, website innovativeness and e satisfaction have a direct effect on trust. Website image, e service quality and direct effect on satisfaction, website image, e service quality, website innovativeness, e-trust and e-satisfaction affect e-loyalty, there is a role for e-trust and e-satisfaction in mediated these factors

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the Seventh Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
23 November 2021
ISBN
10.2991/aebmr.k.211117.104
ISSN
2352-5428
DOI
10.2991/aebmr.k.211117.104How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Anggil Nopra Lova
AU  - Abror
PY  - 2021
DA  - 2021/11/23
TI  - Antecedent of Customer E-Loyalty in Global Tourism Websites: The Mediation Role of E-Satisfaction and E-Trust
BT  - Proceedings of the Seventh Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2021)
PB  - Atlantis Press
SP  - 538
EP  - 551
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211117.104
DO  - 10.2991/aebmr.k.211117.104
ID  - Lova2021
ER  -