A Literature Review on the Influence of Sales Promotion, Shopping Lifestyle, Store Atmosphere, and Hedonic Shopping Motivation toward Unplanned Purchase

DOI

10.2991/piceeba2-18.2019.14How to use a DOI?

Keywords

sales promotion, shopping lifestyle, store atmosphere, hedonic shopping motivation, and unplanned purchase

Abstract

This research was motivated by one of the goals of the development of the retail sector in Indonesia. This study aims to collect and analyze published articles about sales promotion, shopping lifestyle, store atmosphere, hedonic shopping motivation and unplanned purchases. Research design is a literature review. Articles published in the last 10 years that appear in management and business journals that are academically recognized have been reviewed in this study.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Cetya Prima Nasrul
AU  - Yasri Yasri
PY  - 2019/04
DA  - 2019/04
TI  - A Literature Review on the Influence of Sales Promotion, Shopping Lifestyle, Store Atmosphere, and Hedonic Shopping Motivation toward Unplanned Purchase
BT  - Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)
PB  - Atlantis Press
SP  - 105
EP  - 111
SN  - 2352-5428
UR  - https://doi.org/10.2991/piceeba2-18.2019.14
DO  - 10.2991/piceeba2-18.2019.14
ID  - Nasrul2019/04
ER  -