The Influence of Market Orientation and Learning Orientation to Innovation of Kerupuk, Keripik, and Peyek in Padang City
- DOI
- 10.2991/piceeba2-18.2019.43How to use a DOI?
- Keywords
- Market Orientation, Learning Orientation, Innovation
- Abstract
The purpose of this research are to analyze : (1) The influence of market orientation to innovation of kerupuk, keripik, and peyek in Padang (2) The influence of learning orientation to innovation of kerupuk, keripik, and peyek in Padang. The type of this research is causative research. The population on this research is SME (Small Business Entreprise) that registered in Padang. The total sample of this survey is 77 SME kerupuk, keripik, peyek and the others. The result of research shows that (1) Market orientation has significant effect on Innovation of kerupuk, keripik, and peyek in Padang (2) Learning orientation has significant effect on Innovation of kerupuk, keripik, and peyek in Padang. The conclusion is market orientation and learning orientation have significant effect on innovation. Learning orientation has higher influence on innovation in this research. For the future research is better to explore more about variable that can influence innovation.
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Thamrin Thamrin AU - Madina Firma PY - 2019/04 DA - 2019/04 TI - The Influence of Market Orientation and Learning Orientation to Innovation of Kerupuk, Keripik, and Peyek in Padang City BT - Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018) PB - Atlantis Press SP - 328 EP - 332 SN - 2352-5428 UR - https://doi.org/10.2991/piceeba2-18.2019.43 DO - 10.2991/piceeba2-18.2019.43 ID - Thamrin2019/04 ER -