The Influence of The Marketing Mix of Wildlife Park Attractions and The Culture Of The Kinantan of Bukittinggi City To The Loyalty of Tourist Visits

DOI

10.2991/piceeba2-18.2019.45How to use a DOI?

Keywords

product, price, promotion, location, people, process, physical evidence, loyalty.

Abstract

This paper examines the influence of the marketing mix of the wildlife park attractions and the culture of the kinantan of Bukittinggi city to the loyalty of tourist visits. This research is descriptive causative research aims to find the influence of an independent variable that is in this research is product, price, promotion, location, people, process, and physical evidence to dependent variable that is loyalty. The sampling technique was by using the simple random sampling method. Questioners were distributed to 150 tourist visit Wildlife Park Attractions and The Culture of The Kinantan of Bukittinggi. Analytical technique used is Structural Equation Modeling (SEM) to know the impact of the effect of Marketing Mix to Loyalty. The results of the study prove that product, price, promotion, location, people, process, physical evidence have a significant effect on loyalty of tourist visits.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ade Gusri
AU  - Yasri Yasri
AU  - Idris Idris
PY  - 2019/04
DA  - 2019/04
TI  - The Influence of The Marketing Mix of Wildlife Park Attractions and The Culture Of The Kinantan of Bukittinggi City To The Loyalty of Tourist Visits
BT  - Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)
PB  - Atlantis Press
SP  - 340
EP  - 346
SN  - 2352-5428
UR  - https://doi.org/10.2991/piceeba2-18.2019.45
DO  - 10.2991/piceeba2-18.2019.45
ID  - Gusri2019/04
ER  -