Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)

The Influence of Promotion Mix towards Purchasing Decision of Indihome product in Telkom Region of Padang City

Authors
Randy Evri Martha, Susi Evanita, Dina Patricia
Corresponding Author
Randy Evri Martha
Available Online April 2019.
DOI
10.2991/piceeba2-18.2019.53How to use a DOI?
Keywords
Promotion mix, Purchase decision, Indihome
Abstract

The purpose of this study is to analyze 1) The influence of advertising on ​​consumer purchasing decisions in buying indihome in the Padang city, 2) the influence of sales promotion on consumer purchasing decisions in buying indihome in the Padang city, 3) the influence of direct selling on ​​consumer purchasing decisions in buying indihome in the Padang city, 4) the influence of publicity on consumer purchasing decisions in buying indihome in the Padang city, and 5) the most influential variable of promotion mix is used in increasing sales of indihome products in the Telkom region of West Sumatra.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)
Series
Advances in Economics, Business and Management Research
Publication Date
April 2019
ISBN
10.2991/piceeba2-18.2019.53
ISSN
2352-5428
DOI
10.2991/piceeba2-18.2019.53How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Randy Evri Martha
AU  - Susi Evanita
AU  - Dina Patricia
PY  - 2019/04
DA  - 2019/04
TI  - The Influence of Promotion Mix towards Purchasing Decision of Indihome product in Telkom Region of Padang City
BT  - Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)
PB  - Atlantis Press
SP  - 402
EP  - 406
SN  - 2352-5428
UR  - https://doi.org/10.2991/piceeba2-18.2019.53
DO  - 10.2991/piceeba2-18.2019.53
ID  - Martha2019/04
ER  -