Analysis of the Effect of Corporate Social Responsibility (CSR), Quality of Service and Customer Satisfaction toward the Brand Image of PT. Angkasa Pura II (Persero) Minangkabau International Airport

DOI

10.2991/piceeba2-18.2019.64How to use a DOI?

Keywords

Corporate Social Responsibility (CSR), Service Quality, Customer Satisfaction, brand image

Abstract

This study aims to examine the influence of Corporate Social Responsibility (CSR), Quality of Service and Customer Satisfaction of the brand image. This study uses a quantitative approach using SEM (Structure Equation Model) models. Research results found significant effect between the corporate social responsibility (CSR) of PT. Angkasa Pura II (Persero) Minangkabau Airport towards the customer satisfaction. Then, these are significant effect between the service quality toward customer satisfaction. On the other hand, there is not significant relationship between corporate social responsibility (CSR) PT. Angkasa Pura II (Persero) Minangkabau Airport toward customer satisfaction. Then, not significant relationship between customer satisfactionand service quality toward brand image of PT. Angkasa Pura II (Persero) Minangkabau Airport.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ivan Sanggan Siahaan
AU  - Erni Masdupi
PY  - 2019/04
DA  - 2019/04
TI  - Analysis of the Effect of Corporate Social Responsibility (CSR), Quality of Service and Customer Satisfaction toward the Brand Image of PT. Angkasa Pura II (Persero) Minangkabau International Airport
BT  - Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)
PB  - Atlantis Press
SP  - 488
EP  - 492
SN  - 2352-5428
UR  - https://doi.org/10.2991/piceeba2-18.2019.64
DO  - 10.2991/piceeba2-18.2019.64
ID  - Siahaan2019/04
ER  -