Analysis factors of consumer purchasing decision on snack from tubers in Padang City

DOI

10.2991/piceeba2-18.2019.65How to use a DOI?

Keywords

culture, social, personal, psychological, product, price, promotion, distribution, purchasing decision.

Abstract

This study aims to analyze the factors that influence snack from tubers purchase decision in Padang City. The population in this study is all consumers who purchase snack from tubers. The number of samples in this study was 200 respondents. Data analysis technique used is multiple linear regression analysis. The results of the analysis show that culture, product, promotion, and distribution have an effect on purchasing decisions. Social, personal, psychological, and price have no significant effect on purchasing decisions on consumers of snack from tubers in Padang City.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ayu Dwi Oktaviani
AU  - Yasri Yasri
AU  - Erni Masdupi
PY  - 2019/04
DA  - 2019/04
TI  - Analysis factors of consumer purchasing decision on snack from tubers in Padang City
BT  - Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)
PB  - Atlantis Press
SP  - 493
EP  - 503
SN  - 2352-5428
UR  - https://doi.org/10.2991/piceeba2-18.2019.65
DO  - 10.2991/piceeba2-18.2019.65
ID  - Oktaviani2019/04
ER  -