Prepaid Electricity Program: Making it Easier or Causing Households Problems (An Approach to Increase Customer Trust)
- DOI
- 10.2991/piceeba2-18.2019.88How to use a DOI?
- Keywords
- Customer value; Customer trust; Image corporate; Prepaid Electricity.
- Abstract
In this paper we explore prepaid electricity program is also one of the strategies for improving the image and corporate reputation. The purpose of this study was to measure the level of trust public service corporate given to the prepaid electricity program conducted by PT PLN Bright Batam as measured by the variable customer value and its implications for the image of PT PLN Bright Batam as a public company. The research population customers prepaid household electricity in 7 districts with a sample take from of 205 respondents. sampling techniques using Proportional sampling techniques. This research used explanatory survey to analyze the relationship between customer value and trust in the company's image. The result of this study indicate all variable manifested is fit through latent variable customer value, trust and image corporate has positive effect for all manifest variable analysis. The results suggest that the program needs to be made convenient for low income and elderly households. Accompanying the program with additional information on energy savings might also help make the program more effective and efficient. The analytical used Structural Equation Model (SEM) analysis with the Lisrel for Windows version 9.3
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Putu Hari Kurniawan AU - Renniwati Siringoringo PY - 2019/04 DA - 2019/04 TI - Prepaid Electricity Program: Making it Easier or Causing Households Problems (An Approach to Increase Customer Trust) BT - Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018) PB - Atlantis Press SP - 678 EP - 686 SN - 2352-5428 UR - https://doi.org/10.2991/piceeba2-18.2019.88 DO - 10.2991/piceeba2-18.2019.88 ID - Kurniawan2019/04 ER -