Repurchase Intentions Analysis in Future Funding Package of Mobile Marketing Sharia (MMS) BTPN Akabiluru

DOI

10.2991/piceeba2-18.2019.89How to use a DOI?

Keywords

Re-purchase intentions Service marketing mix.

Abstract

This study aims to analyze the influence of marketing mix (product, price, promotion, location, person, process and physical evidence) on repurchase intention the future package financing in MMS Akabiluru BTPN Syariah Kabupaten Lima Puluh Kota. The population of this study is all customers of BTPN Syariah MMS Akabiluru Bank, which gets the financing of future packages in 2016 as many as 747 people. The sample is determined by simple random sampling method, as many as 261 respondents. Data analysis technique used is analysis of Structural Equation Modelling (SEM). The results showed that the product, cost, location, promotion, employee, process, and physical evidence has significant effect on repurchase intention the future package financing at Bank BTPN Syariah MMS Akabiluru

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Medya Nofiani
AU  - Susi Evanita
AU  - Syahrizal Syahrizal
PY  - 2019/04
DA  - 2019/04
TI  - Repurchase Intentions Analysis in Future Funding Package of Mobile Marketing Sharia (MMS) BTPN Akabiluru
BT  - Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)
PB  - Atlantis Press
SP  - 687
EP  - 694
SN  - 2352-5428
UR  - https://doi.org/10.2991/piceeba2-18.2019.89
DO  - 10.2991/piceeba2-18.2019.89
ID  - Nofiani2019/04
ER  -