The Effect of Marketing Mix to Increase the Satisfaction of Magister Magement Students in Universitas Negeri Padang

DOI

10.2991/piceeba2-18.2019.90How to use a DOI?

Keywords

Satisfaction, Product, Price, Location, Promotion, Employee, Process, Physical Evidence

Abstract

This study aims to analyze theEffect Of Marketing Mix Magister Management To Satisfaction University Padang State University Student. The population in this study are all students of the Master Program of Management who are currently active in the Faculty of Economics, State University of Padang, amounting to 214 people. While the sampling in this study is determined by accidental sampling technique, so that obtained 175 samples of people. The data analysis method used is Structural Equation Modeling (SEM) using AMOS version 24. The result of this research indicates that (1) The product has no significant effect to the satisfaction of the students of the Master Program of Management UNP (2) UNP (3) The location has no significant effect on the satisfaction of the students of the Master Program of Management of UNP (4) The promotion has a significant effect on the satisfaction (5) The employees have a significant influence on the satisfaction (6) The process has no significant effect on Satisfaction (7) Physical Evidence influence siginfikan to Satisfaction of student of Master Program of Management of UNP. The management master program is a public education institution that provides educational services to students to get a bachelor's degree, if the study program is not able to combine the marketing mix, as a real implication in the future, it will have an impact on the existence of the study program, which makes students dissatisfied with the performance and service of study programs. Master of Management Study Program Padang State University in Padang City which is a Postgraduate Program.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Danil Putra
AU  - Yasri Yasri
AU  - Erni Masdupi
PY  - 2019/04
DA  - 2019/04
TI  - The Effect of Marketing Mix to Increase the Satisfaction of Magister Magement Students in Universitas Negeri Padang
BT  - Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)
PB  - Atlantis Press
SP  - 695
EP  - 700
SN  - 2352-5428
UR  - https://doi.org/10.2991/piceeba2-18.2019.90
DO  - 10.2991/piceeba2-18.2019.90
ID  - Putra2019/04
ER  -