Proceedings of the Fifth Prasasti International Seminar on Linguistics (PRASASTI 2019)

Compliment response strategy of Balinese women on social media: A Cyberpragmatic Study

Authors
Ni Wayan Sartini
Corresponding Author
Ni Wayan Sartini
Available Online August 2019.
DOI
https://doi.org/10.2991/prasasti-19.2019.64How to use a DOI?
Keywords
Balinese woman; compliment response; cyberpragmatics; social media; strategy
Abstract
This study is a cyberpragmatic study since it analyzes a pragmatic aspect in the cyberworld, that is social media. Social media has penetrated all people in the world, and Balinese community is no exception. This study aims at describing the strategy Balinese women utilize in responding compliment on social media. This is fascinating since there is contradiction between accepting and rejecting compliments in the ways that match the culture of Indonesia and Bali in particular. The data is taken from Facebook by collecting the sample of five Balinese women who are active on Facebook from April to May 2019. The cyberpragmatic theory by Yus (2011) as well as the compliment response strategy by Pomerantz (1978) and Holmes (1995) are employed in analyzing the data. Based on the data analysis, the compliment response strategies utilized by Balinese women are as follows: acceptance, which includes appreciation token and agreement; self-praise avoidance, which comprises downgrade agreement, disagreement, referent shifts, return compliment, informative comment, and ignore; and rejection. From those strategies, the most prominent strategies are appreciation token, rejection, and return compliment. The data also indicates the use of two strategies simultaneously, that is appreciation token and return compliment.
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This is an open access article distributed under the CC BY-NC license.

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Proceedings
Fifth Prasasti International Seminar on Linguistics (PRASASTI 2019)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
August 2019
ISBN
978-94-6252-775-1
ISSN
2352-5398
DOI
https://doi.org/10.2991/prasasti-19.2019.64How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Ni Wayan Sartini
PY  - 2019/08
DA  - 2019/08
TI  - Compliment response strategy of Balinese women on social media: A Cyberpragmatic Study
BT  - Fifth Prasasti International Seminar on Linguistics (PRASASTI 2019)
PB  - Atlantis Press
SP  - 373
EP  - 376
SN  - 2352-5398
UR  - https://doi.org/10.2991/prasasti-19.2019.64
DO  - https://doi.org/10.2991/prasasti-19.2019.64
ID  - Sartini2019/08
ER  -