Development of Partnership Model as a Local Biopharmaceutical Marketing Strategy Specifically Jambi in Supporting the Community Economy of Jambi Province

DOI

10.2991/978-2-494069-33-6_43How to use a DOI?

Keywords

Biopharmaceuticals; Partnership; Marketing Strategy; ASOCA Analysis

Abstract

The purpose of this research is to produce a partnership model as a marketing strategy for biopharmaceutical products to support the economy of the community in Jambi Province. The analytical method used in this study is a qualitative descriptive method by means of observation and in-depth interviews. The tool used in this study uses ASOCA analysis. This study seeks to design a partnership model for local biopharmaceutical products, in which we know that the trend of consuming medicinal plants has become prima donna and has increased with the Covid-19 pandemic phenomenon. Currently, many biopharmaceutical plants thrive in almost all regencies in Jambi Province, but in reality, the results of biopharmaceutical plant products are not balanced with marketing results. Therefore this research is useful for developing a partnership model for biopharmaceutical products to be marketable. From the results of the ASOCA analysis, it can be explained that the opportunities for biopharmaceutical products are very large in economic potential, coupled with interested parties engaged in these fields and universities that provide facilities for lecturers to conduct research, especially research on biopharmaceutical plants so that the results of these studies can be products that have a good selling value among the public. Thus, a partnership model can be developed, in which the university is the centre for the study of biopharmaceutical plants to produce ready-to-market products.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Sigit Indrawijaya
AU  - Nurida Isnaeni
AU  - Dahmiri Dahmiri
PY  - 2022
DA  - 2022/12/22
TI  - Development of Partnership Model as a Local Biopharmaceutical Marketing Strategy Specifically Jambi in Supporting the Community Economy of Jambi Province
BT  - Proceedings of the 3rd Progress in Social Science, Humanities and Education Research Symposium (PSSHERS 2021)
PB  - Atlantis Press
SP  - 372
EP  - 384
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-33-6_43
DO  - 10.2991/978-2-494069-33-6_43
ID  - Indrawijaya2022
ER  -