Power of Persuasion: Creative Communication in Business and Politics

DOI

10.2991/reka-18.2018.6How to use a DOI?

Keywords

Communication, art of persuasion, design of message, business, politics

Abstract

Communication is so vital and powerful in social life. With communication, our lives become colorful. We interact, develop, and change in and within our social relation through communication. Communication is omnipresent in affecting all aspects of our life including in Business and politics. One of the important ways to conceive how communication works so powerfuly and beautifuly is by understanding the art of persuasion. Message plays an importantrole in the communication process that affects people. We can design and create a logical and persuasive message to influence others. The design of a message is similar to such of ghraphic design, web design,and visual imaging. Animation, composition, font, size and forms are some examples that show us that the power of persuasion is determined by the design of a message. Therefore, it can be concluded that communication can be used as an instrument to influence and affect people.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Widodo Muktiyo
PY  - 2018/11
DA  - 2018/11
TI  - Power of Persuasion: Creative Communication in Business and Politics
BT  - Proceedings of the 3rd International Conference on Creative Media, Design and Technology (REKA 2018)
PB  - Atlantis Press
SP  - 26
EP  - 30
SN  - 2352-5398
UR  - https://doi.org/10.2991/reka-18.2018.6
DO  - 10.2991/reka-18.2018.6
ID  - Muktiyo2018/11
ER  -